Adobe’s licenced images for generative AI This includes through the Firefly app, Adobe Express, Creative Cloud and through an API to automate the creation process within self-hosted tools and applications. The generative AI functionality has been designed to be “commercially safe” and accessible in PDFs, flyers, logos, presentations and social media posts. As well as Firefly and generative AI, Adobe also announced shared templates between the lightweight Express and the heavy-duty applications used by creative professionals like Photoshop and Illustrator. This includes use in internal and external communications, customer engagement, collaboration with stakeholders and personalisation efforts. Adobe is no different, adding image generation to tools like Photoshop and Express. Since the launch of ChatGPT by OpenAI in November 2022 companies such as Microsoft, Google and Salesforce have pivoted to make generative AI a central offering in their most high-profile products. It is “designed to address the surging demand of digital content at scale,” the company says.

(Photo by Koshiro K/Shutterstock)Īnnounced during Adobe Summit EMEA in London today, the new generative AI offering will work across the range of Adobe products including the lightweight Adobe Express. Adobe says generative AI will be available throughout its product range and is trained on licenced images only. One analyst told Tech Monitor Adobe has effectively solved the trust problem and “provided a very attractive safety net” for the use of images. In a bid to show that it is “safe for commercial use”, amid growing copyright concerns, the company is offering financial indemnity from copyright claims. Adobe is rolling out its Firefly generative AI tool to enterprise customers for the first time.

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